Exasperated Squirrel Food Truck Project
This project's objective was to take two randomly assigned words (exasperated squirrel) then create the branding, brand toolkit, menu, truck design, and packaging.
See Full Strategy & Design Process HERE
Strategy
Commodity items like coffee and baked goods can benefit significantly from the right branding approach. By using expressive typography paired with a simple color scheme, a quirky yet elevated aesthetic can be achieved.
SKETCHES
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EXPLORATION
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REFINEMENT
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