Ella Beef Jerky
The objective of this project was to identify an opportunity in the current beef jerky landscape and create a brand to disrupt the category. Ella is a brand created to support women everywhere who prove that challenges are also opportunities and everyday is a chance to write a new page in HER-story.
Strategy
Women face discrimination and stereotypes because of their gender, yet many find strength in their femininity and embrace this challenge as an opportunity. This particular demographic is not represented in the current marketplace, so this whitespace opportunity was perfect for exploration.
