Weird Acres Urban Farming
The objective of this project was to create a new urban farming parent brand and a sub-brand based on a city in the U.S. and develop packaging and off-pack applications for three related products whose ingredients come from that farm.
See Full Strategy & Design Process HERE
Strategy
Once the current landscapes of the various categories were assessed, it became clear that the way to stand out in the marketplace was to borrow some assets consistently seen in the category while adding new elements to SET THE WEIRD ACRES BRAND APART.
