Overjoyed
A rebrand of Walmart's Juneteenth Ice Cream.
The Problem
Walmart’s Juneteenth Ice Cream faced public outcry for its insensitivity in marketing toward Afarican Americans. As a result the product was soon pulled from the shelves.
Making A Connection
To truly connect with different demographics
companies should seek to support causes and organizations that positively impact those communities.
BEFORE
AFTER